This is Why You Need Original Content Online

Your digital footprint is more important than ever for your personal and professional brand.

This is Why You Need Original Content Online

It may sound like this is an odd question, but as a brand, artist, or business owner, what people see when they search your name can make or break their decision in working with you. 

It’s essential for you to have original content. 

You show up differently online with social networks than what you put out there for others to see. 

Original content creation is about controlling what people see when your information comes up.

The whole reason is getting people to work with you or hire you for any specific business or service you offer. 

What they see online can be the deciding factor. 

The more they have to hunt and search for you, the faster they’ll give up and move on to someone easier to find. 

When you Google your name, click on all the tabs:

  • All
  • News
  • Images
  • Videos
  • And more
Nicole Girouard Bare Slate

By doing this, you’ll have a better idea of what is out there and attached to your name, and soon you appear on the first page or two of a Google search.

If you see a lot of things that don’t pertain to you, then this can create a problem in attracting clients and promoting your work. 

This essential process of creating original content will take some time. After all, all original content needs to be cataloged by Google. That’s why it’s crucial to have a marketing plan; you need people to find you. 

But, the big question is, how do you become visible? 

There are many free tools and options to help you create original content. 

One thing you may want to consider is that investing in your brand via a professional website is affordable and something everyone can do. 

Things to Do for Free

  • Get a profile on Medium or Blogger to get your name attached to it. This shows Google that there is something active and different with this name so you can start ranking.
  • Have a personal website with a domain.
  • Social networks are also free. You can use Facebook to fill in content that is relevant so Google can catalog you.
  • Is your LinkedIn profile private or public? If it’s private, it won’t show up in a search for everyone to see. That way, recruiters and companies can find you and understand your page.

Have a solid a reputable presence on the web is vital to staying ahead of the game. 

You may have a lot of word-of-mouth business and maybe fantastic at what you do; you still need to put yourself out there.

Being visible will help you and your work move forward. 

There is a difference between an industry professional who doesn’t create original content and one that does. 

The one that does will rank higher and faster on Google and have a considerably better chance of bringing in more business. 

Content is king, and high-quality content is needed to ensure a better ranking on Google and get your name out there. 


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  Author: Matthew Angelo for Bare Slate Inc.

Categories: Career & Business