Your Reputation IS Your Brand (Even As An Employee)

If you’re unemployed, looking for something better, or trying to grow your business, then having a digital presence is vital today

How you conduct yourself online matters more than you realize.

You’ve had a Facebook account for years, and your LinkedIn profile has been optimized to be the best reflection of you it can be, but what else is there? 

While both are great to show you have some presence online, you need to expand your sphere of influence outside of these networks. 

This gives those within your industry a better idea of how much of an expert in your field you are. 

It also gives others a certain level of trust and respect that you won’t get with minimal (or zero) reach.

It’s essential to have an online presence and for a potential employer (or client) to find and recruit you for a job, high-level position or contract. 

Improving your digital footprint is an integral part of getting your name out there in searches. 

If you’re unemployed, looking for something better, or trying to grow your business, then having a digital presence is mandatory in today’s technological age. 

Everyone is going to Google you. 

Though no one wants to admit this, your future employee/er (or subcontractor) is going to check your online presence. 

The bottom line is that your personal reputation is now your personal brand and what happens online matters when it comes to people getting to know you, like you, and trust you (and more importantly -  FIND YOU). 

Do You Stand Out In A Crowd? Can We Easily Find You Online?

Often we are asked if there is a  “Right” or “Wrong” way to create content.

The fast answer is that there is no right or wrong way.

No matter where you start, it’ll help you to pick a medium that you’re comfortable with, however.

If you’re great with words, then maybe starting a blog is best.

Perhaps you live for the flashing lights and the roll of the camera, in which case video could be best for you.

 If you’re camera shy but love to speak then maybe consider podcasting.

Each of these mediums is a great way to start creating content.

Pro Advice: Whichever you pick, stick with it for at least twelve months. Consistency is key when it comes to building a presence online and the last thing you want is a YouTube channel or blog site with 3 posts and then silence.

What Topics Should You Cover?

Are Any topics taboo? Think about this for a moment.

What are your areas of specialty, and what do you want to be known for?

Show others what you’re not only passionate about but also an authority on. If you spent the past few years in politics, then write about that.

In the beginning, it’s not overly important to worry about how well your work is performing. Make sure you communicate in a way people can see you and understand the value you’re contributing to the content.

Also remember that the intent behind creating your original content matters.

Your potential employers want to see who you are outside of your resume and references and it’s a good thing to give them as much as you can upfront.

In the end, it doesn’t matter how it gets out or what platforms you use, as long as you get it out in the most comfortable way you can (remember: blogging, video or podcast).

Look at it this way.

You want people to know you as an expert in a particular topic, industry, or even role; so pick one place, and one medium, and ask yourself what you want to be known for.

Most of all, stick with it and get the most out of your media.


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Matthew Angelo, Laura Moon, Nicole Girouard

  Author: Matthew Angelo for Bare Slate Inc.

Categories: Career & Business